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Originally from the great state of Iowa, I’ve blazed a trail full of risks & rewards that’s led me to Augusta, GA (so far). I am a dynamic, versatile, hands-on Marketing Specialist who leads teams to design and implement successful marketing procedures and content that align business objectives and deliver rapid results.
Currently, as an IBM Newsroom Program Manager, I enjoy leading and working together with our team of agile creators and strategists to develop relevant and engaging content to drive consumer actions and advocacy. I appreciate the opportunity to discover and understand customer insights and market trends via social listening to help further drive the content we create. With a BA degree, Summa Cum Laude, in Media Studies with a distributive minor in Sociology and Psychology, from Buena Vista University, I’m compelled to understand the driving factors of various market segments and how to best bring value according to their needs.

Newsroom Program Manager
IBM (July 2016 – Present)
•    Leads agile team of hybrid creators and strategists who make quality relevant content based on data –driven ideas that engage and empower our audience to act.

•    Facilitates inter-departmental teaming and communication for increased collaboration and to help provide better quality content more quickly for our audience.

•    Leads setup and implementation of Sprinklr platform for increased efficiency in social content attribution, amplification, listening, and reporting.

•   Established a foundation and process for a working newsroom to support two different brands, IBM Collaboration Solutions and IBM Kenexa.

Social Media Strategist

IBM (July 2014 – July 2016)

•Built structure of on-site social plan now utilized by multiple IBM brands for social media plan preparation and execution.

• Develops social strategy for IBM Enterprise Social Solutions (ESS) and IBM Smarter Workforce (SWF) brands. (Primary current campaigns: #NewWayToWork / #SmarterWorkforce – among many others)

• Working with management to develop even more efficient social data analysis practices & conversion funnel (actionable insights / impact on ROI).

• Creates social (earned) media execution plans for ESS & SWF events:

+ IBM ConnectED 2015 – Increased engagement by 95% YTY, increased reach 55% YTY, helped increase awareness of & demand for IBM Verse registrations.

+ IBM Partnerworld Leadership Conference 2015 – Created & led on-site social plan for event & Emerging Leaders group.

+ CeBIT 2015 Conference in Hannover, Germany – Assembled and led international social team across 5 regions on behalf of IBM for the world’s largest technology conference.

+ Developed process for live content creation in multiple languages across various regions (German / Spanish / French / Italian / and English).

+ Increased awareness, helped educate European market & whitespace of primary solutions, drove increase in amount of IBM Verse Registrations.

+ Society for Human Resource Management Conference (SHRM 2015) – Assisted in development of social plan. Overall campaign drove 14% increase YTY in impressions, increased share of voice (w/in overall event) by 8% YTY.

Other Accomplishments:
• Selected as an Emerging Leader for IBM’s Emerging Leaders Program.
• Recognized with IBM Spirit Award (2014)

Federal Inside Collaboration Solutions Sales Representative 
IBM (June 2012 – July 2014)

• Managed a Federal Govt territory comprised of several Civilian Agencies across the United States to drive opportunity development, & meet and exceed revenue targets (quotas) through leveraging current/prospective client base & by communicating effectively across internal/external channels and partners.(Fed SE Territory- CDC/TVA/ORNL/SRS/NASA)

• Consulted with federal leaders both over the phone & in-person as their dedicated software resource to assist them in strategically leveraging the appropriate technology to address their workforce optimization efforts.

• Provided sales leadership by improving customer experience through ability to actively listen, apply thorough understanding of client’s industry, determine customer needs, & guide through IBM Solutions.

• Generated new business leads through both cold calls & social media, builds awareness of IBM software offerings, rapport with customers, & actively listened to industry news and insights.

• Developed opportunities by leveraging social media outlets such as LinkedIn, Twitter, Facebook, & Hootsuite, etc. by marketing to specific customer needs.

• Served as a team leader for IBM Connections/Social Media Utilization; Initiated inter-departmental teaming, improved efficiencies in team processes, created synergy & communication across selling channels within the greater IBM Team.

• 2013 Hundred Percent Club Distinction
• Highlighted in IBM Social Sales Insider – November 2013 edition
• Social Selling Co-Leader / Ambassador – I helped educate & show the value of social selling to increase opportunity & potential revenue for our Atlanta Sales Center IBM employees.
• IBM Global Sales School (GSS) – Studied Consultative Selling, Sales Management & Development, Negotiation, & Solution Building.
• IBM Top Gun Training – Received top-of-the-line training to understand, articulate, & correspond to customers based on their IBM Collaboration Software needs.

Associate District Manager 


ADP (Feb 2011 – June 2012)

• Managed a local territory of Small Business Services 100+ clients/5000 prospects and devised strategic marketing plans to meet and exceed sales quotas to current and prospective client base.

• Identified opportunities for prospective business and locate prospective customers by having a minimum of 75 business conversations/meetings a week.

• Worked with Networking Channels including CPA’s, Bankers, Clients, Powercore chapters, and other Marketing Avenues to grasp nearly 85% of all new business through Referrals.

• Created effective presentations to Referral Channels and prospective clients for Referral Networks.

• Assisted with the training and mentoring of other associates to increase the effectiveness of our sales team.

• Exceeded Fiscal Year 2011 Sales Quota goal